Sri Lanka Cricket has announced India’s leading water purifier brand Kent RO as the national team’s Principal Sponsor for the ICC World Cup 2019.

The tie-up marks a first for an Indian brand to sponsor an overseas team at the grand stage of the ICC World Cup, the biggest quadrennial cricket event.

Sri Lanka Cricket wishes to proudly announce the commitment shown by Kent RO Systems Limited of India and MAS Holdings of Sri Lanka to partner ‘Sri Lanka’s Cricket World Cup Campaign’, during the ICC Cricket World Cup 2019; which will be held in UK and Wales from May 30 to July 14, 2019, Sri Lanka Cricket has stated in a Press release from Colombo today.

Kent RO Systems Limited of India, a leader in the RO water purifier category, joins in as the ‘National Team Principal Sponsor’, while MAS Holdings, one of the largest apparel and textile manufacturers in South Asia, joins in as the ‘Clothing Partner’ to support Sri Lanka’s Cricket World Cup campaign.

“This is the first time, Kent RO Systems; which pioneered the introduction of the revolutionary Reverse Osmosis (RO) technology to India and also the largest manufacturer of water purifiers in India is partnering Sri Lanka Cricket in its forward journey.

“Innovation is key at Kent. Be it Processes or Products. Updating the technology and upgrading the benefits keeps us much ahead of our competition. Our Next Gen RO’s not only provide 100% pure water also retains natural essential minerals in purified water; “said Mr Varun Gupta, Director of Kent RO Systems.

“Our endeavour to provide the latest to our customers always keeps us on the edge and helps us maintain our thought and market leadership; “he further added. “We are proud to be associated with Sri Lanka Cricket.”

Speaking on the engagement Sri Lanka Cricket has formed with its newest partner, Sri Lanka Cricket president Shammi Silva added, “We are happy to announce our tie up with Kent, which is the newest partner of Sri Lanka Cricket. We would like to thank Kent, a leader in its own sphere of business for coming forward to strengthen Sri Lanka’s Cricket World Cup Campaign.’’

For MAS Holdings’ partnership for the World Cup is a continuation of the brand’s long-term commitment shown to the game of Sri Lanka Cricket.

Sri Lanka Cricket, whilst acknowledging the entry of new partners such as Kent; is privileged to have the continuous support of strong firms such as MAS Holdings, under its umbrella.

“We are privileged to have the continuous support of MAS Holdings for the game of Cricket in Sri Lanka. We know MAS always strives to achieve excellence in whatever it does, which is also the hallmark of Sri Lanka Cricket. The achievements of both entities in our respective fields show the synergy the two firms have in common,’’ said Shammi Silva.

Sri Lanka will kick start its World Cup Campaign on the June 1, 2019, facing New Zealand at the Cardiff Wales Stadium in Cardiff. The one time World Champions have also featured in two more ICC Cricket World Cup finals, a semi-final and a quarter final; apart from its other cricketing achievements.

The deal has been facilitated by Sri Lanka Cricket marketing partners Sporty Solutionz, one of India’s leading sports business companies with 360° interest in the business of sports.